Product designer
UI/UX · Product · 0→1 · Fintech · SaaS
Shaping helpful products, cultivating meaningful user experiences, establishing brand identities and making sense for over 8 years.
All
Web
Mobile
Concept
CV & Bio
Rooted in Lisbon, I’m deeply invested in UI/UX and product design with an occasional fintech SaaS focus. Over the span of my 15-year career, I’ve established and steered design collectives, crafted products from scratch, and formulated versatile design structures. I take pride in distilling complex business challenges into intuitive interfaces that stimulate engagement and conversion.
When I’m not refining user experiences, I’m riding the waves, playing gambits over a chessboard, or competing on the table tennis court.
Services
Team Leading & Growth
Building and scaling design teams, establishing workflows, and fostering collaboration.
Design Strategy
Defining clear design directions, aligning business goals with user needs, and ensuring consistency.
UI/UX Design & Development
Crafting intuitive interfaces, enhancing user experiences, and optimising interactions for engagement.
Branding & Identity
Creating strong visual identities, shaping brand perception, and ensuring cohesive communication.
Design Review & Consultation
Providing expert feedback, refining design decisions, and improving overall product usability.
Experience
RockUp
August 2024 — 2025
Designing a proximity-based messenger from zero
Rebuilding Telegram’s core patterns to the same standard
Establishing identity, design-system foundations and tone of voice
Shipping a core MVP in three months
Inita
January 2023 — August 2024
Building the product from scratch
Establishing design processes
Assembling & leading the design team
Defining core UX patterns for a new b2b2c SaaS
Creating a scalable design system and branding foundations
Developing and supervising marketing materials
Collaborating with founders and product owners
Conducting user research and usability testing
JetBrains — Hyperskill
May 2022 — December 2022
Designing interactive learning experiences
Expanding the scalable design system for an edtech platform
Optimising UX for self-paced learning journeys
Collaborating with educators and developers
Swaps.app
January 2019 — February 2020
Designing a painless crypto exchange experience from scratch
Creating a consistent UI across multiple platforms
Optimising user flows, reducing time-to-goal, increasing retention
Ensuring compliance with financial regulations through UX
Cryptopay
January 2016 — January 2019
Building a crypto fintech b2c product from scratch
Assembling and mentoring the design team of 5 people
Creating and refining a scalable design system
Proposing and supervising a physical bank card design
Reducing time-to-goal and churn on key components and features through UI and UX tweaks
Establishing design processes